Good light does not simply light up a room. It gives the opportunity to see, feel and experience things differently. Occhio has expertly mastered this art. However, the range of applications should not simply be demonstrated with an esthetic product presentation. Rather, the brand promise ›Light is Evolution‹ is visualized with its own world: ›The Universe‹ plays with the theory of the Big Bang; within, a story is told about the future of light. Visitors can explore product features via digital "Space Stations." In addition to a strong idea developed from the brand, the interactivity of ›The Universe‹ provides a unique exhibition experience.