The design of E72 was inspired by the concept of bookmark – a quick index and reminder for things complicated and difficult to organize. Thus a bright color belt was placed as the major visual focus, and at the same time integrated all important quick accesses of frequently used functions. The slim and rounded profile gave E72 a friendly look yet very pocket-fit. The special matte treatment of main body created another kind of high quality yet sophisticated feeling. The mirror-like IMD surface of main lens also added a flavor of fashion and uniqueness.