The Logitech rebrand was the biggest announcement in the company’s 30-year history. The rebrand was a brave overhaul – a complete revolution, changing every aspect of the visual identity and presenting Logitech in a fresh and future-focused way. We needed to make it clear that Logitech was a design-led company with innovative product lines and reflect a brand that’s more human and relatable to younger audiences. The rebrand was developed against four core brand personalities – Simple, Youthful, Vibrant and Confident – and it introduced a new logo, typeface and color scheme to make the brand more approachable and friendly.