What will mobility feel like in future? Developed by simplicity, the exhibits are embedded in a concentric room concept for the future exhibition "Iconic Impulses." With a visionary design, a fascinating narrative and an engaging presentation, technologies and materials that are not yet available are presented and the essence of the future vision of BMW Group’s four brands is conveyed. “Imagine” – just imagine: inspiring, sculptural, kinetic, medial, interactive exhibits. Accompanied by a narrative soundtrack that fuses vision and sculpture. Choreographed movement and narrative thread stimulate the contemplators’ imagination and visionary powers.