TIST, with the mindset of an ARTIST and SPECIALIST, provides solutions that add value [+] to various brands. The logo is designed in the shape of plus [+], and fonts and pictograms are developed based on the ideology of TIST. The expansion of many elements applying "+" shows the diversity as well as positive diffusion of the company. Combination of the spectrum of black and white and pastel violet represents harmonious communication. Through a systematic visual identity, TIST operates two different business scopes of DESIGNTIST, which aims to add value to company brands, and TIST&CO, which targets to make individual lifestyle more valuable.