Located in Seoul, DAS 107 by Kasina is an iconic store that – in collaboration with street culture specialist Kasina – represents adidas’ top-of-the-line products and creates a community space for sneaker nerds to experience the deep history and designs. The space concept is based on in-crowd tastes and aims at providing a hang-out space for them first and foremost. In contrary to a regular retail shop, the space is conceptualized as a symbolic experience space that showcases brand philosophy, provides diverse experiences and conveys the influence of sneaker culture.