Den Blå Planet is one of the world’s most beautiful aquariums. It amazes because of its iconic architecture by 3XN architects and its new exhibition, which lays itself onto the dark interiors like a tender medial veil providing orientation, information and interaction. Basis of the overall concept is a new graphic language, which is applied to all formats and media. Large-scale illustrations are a main element of the design. They contribute to the flow of the tour. The new Den Blå Planet app accompanies the visitors in an informative and playful way. An individually created fish can be released into the virtual aquarium of the foyer.