The theme of the Clariant Annual Report 2015 is “Discover Value.” The report takes readers on a journey of discovery. The papercut style, which always suggests a “background story” waiting to be discovered, and a big, expandable infographic give them the opportunity to do so. The use of real employee images stresses the authenticity of the story that is accompanied by concisely arranged facts with a focus on allowing all relevant indicators to be taken in easily. Haptically and visually, the Clariant Annual Report is an experience, too: the cover with its iridium finish is reminiscent of the many facets of specialty chemicals.