For Atupri, a Swiss health insurance company, Branders has not only created a complete rebranding, but also developed a new advertising campaign. To promote Atupri’s new positioning as a health insurer that enables clients to make autonomous decisions about their health, the campaign is based on a simple yet striking idea. Clients already have everything they need to lead a healthy life: their own body with its strengths and weaknesses. They are encouraged to take health matters into their own hands, and whenever they need any support, Atupri is by their side.