“oorrddiinnaarryy” is underwear brand for guys, for their ordinary days. We thought that underwear is the most basic fashion item and it has to have very basic design with humor. Even if one size fits everyone, the package has simple drawings of male with various body shapes wearing underwear. Customer can see them on the package and choose the right size for him without checking the size. It has the cutout of the underwear shape, which shows colors and texture of the underwear. Inside, the package includes the paper holder with the product information. The package design is also very straightforward and communicates with customers in a simple way.