RÒU by T-HAM is a brand-new concept store created by Taiwan Farm Industry Co., Ltd, a famous meat-selling brand in Taiwan. The entire store centers around the theme of “meat”, with the brand name RÒU coming from the direct phonetic translation of the Chinese word for meat. The designers also captured the shape of the Chinese word in a logo designed to clearly express that “We are all meat lovers”. The design goal was to break down consumers’ stereotype of butchery, and rediscover current trends in food and life. We are committed to exploring various inspirations, adding these ideas to our design, and hoping our consumers resonate with our vision.