“Royal British Day” was an event held at Korea Polo Country Club in Jeju, Korea, in September 2016. A logo and a variety of promotional materials and objects were designed to accompany the event. The idea was to develop a striking yet understated graphic principle that represents British traditional design while conveying a modern British feeling. The main logo features a large number of British icons and symbols integrated into two large letters ‘R’ and ‘B’, for Royal and British.