The law and tax advice firm HauckSchuchardt specializes in real estate consulting. The goal of its rebranding was to position the company as a strong brand and to communicate a clear competitive advantage. To do so, it shifted the brand focus onto what really counts for clients: results. The absolute focus on customers’ success turns real estate into "real real estate". This confident statement is reflected throughout the corporate identity and all media together with the key message "because the result counts".