Part of the Instax series of instant cameras, the Square SQ1 enables users to enjoy shooting and printing onto square Instax film in the moment. Although the main target demographic for such cameras has been women in their 20s and 30s, the SQ1 opens the way for a wider range of users to enjoy instant photography with a simplified, neutral design and easy operation that enables users to take photos simply by turning on the power and pressing the shutter button. Instant gratification at its best!