The ‘Design’ area is the highlight of the Hyundai Motorstudio Goyang. Hyundai’s design philosophy, ‘Creating Design from Movement’, is realized as a dynamic room-sized installation. Light, sound, movement and interaction transform the entire space into a multisensory environment. At the center, the kinetic sculpture, consisting of 1,411 aluminum rods, is in continuous motion. The ‘Reactive Mode‘ of the sculpture mirrors the visitors’ movement, while the ‘Show Mode’ performs a choreography flowing into the shape of a Hyundai automobile – a narrative, immersive experience!