First introduced in Frankfurt/Main in 1927, the typeface FUTURA quickly became an international bestseller, spreading throughout all the world’s major cities and even reaching the moon. Designed by typographer Paul Renner based on the concept of 'New Typography', Futura is an embodiment of the spirit of the 1920s avant-garde. Accordingly, it determined the 'modern' appearance of many print media, also shaping the look of large brand names. The catalogue features some never-before shown finds to illustrate the global success story of this typeface whose popularity continues undiminished to this day.