City Herbs is a brand established by a professional biotechnology team which launched a product series of hundreds of herb essences. The logo design was inspired by the Chinese character “FU”, also a part of the brand name, and is surrounded by a circle similar to a classic round Chinese window. It also symbolizes an open window to human bodies. A closer view of the logo reveals interesting images, such as a test tube, a magnifying glass and genetic codes. The dominating black and light green represent the brand spirit and the essences extracting from herbs.