After 20 years in distribution, the relaunch of the THE AUDI MAGAZINE developed a new foundation for contemporary storytelling. The new concept fits into the sales strategy of Audi, which makes new demands on the provided content far beyond pure product. The stories are internationally relevant, featuring developments such as smart cities, alternative drivetrains, autonomous driving – and how Audi is dealing with these advancements. The AUDI MAGAZINE is distributed in 13 countries in Europe and forms the basis for more than 70 versions worldwide. It is published bi-annually.