BEAT360 is the first brand experience space of Kia Motors, where visitors can enjoy and omnidirectional experience of the brand’s philosophy. This is introduced with various elements of architectural context including exterior structure, interior design, and landscape. The interior space of BEAT360 was considered ‘Bespoke Space’ with three different themed areas, designed to reflect specific target groups’ lifestyle and Kia Motors’ product segmentation. K-Monument and Track, two key interior elements, travel through the entire inner space of BEAT360.