We staged a 60-meter tall Ferris wheel at the SAP exhibition at CEBIT 2018 to symbolize the constant change occurring in our global world. Visitors had 10 minutes during each ride to focus on the latest digital topics. With a total of 45 cars, this meant up to 1,500 discussions per hour – an unbeatable number of contacts for any trade show. Additionally, the Ferris wheel itself became a showcase: Sensors measured the number of visitors, speed and other data. The showcase the entrance to the Ferris wheel included an interactive model of an entertainment park to demonstrate the benefits of SAP Intelligent Enterprise Software.