Three films have been produced as part of the Audi Sport Brandbook production. "Rodeo" is designed to translate the interplay of forces and mastery in an Audi RS model. A bucking horse, a rider. The concept of horsepower cannot be illustrated more archaically. The team of cameraman, photographer, and author attended a rodeo in Denton, Texas, shadowing the cowboys and their horses during a 4-day rodeo event. Rodeo is considered the most dangerous sport in the world. Slow-motion shots show the power of the animal and the will of the man to keep holding on. Cutaways show the 580-hp Audi RS 5.