OUTDOOR MAN, an outdoor supply store, believes that even though every individual engages in outdoor activities for different reasons, from stress relief to improved health, it is the outdoor activity itself that matters, especially for people living in cities. The OUTDOOR MAN logo, a triangular fingerprint, symbolizes the connection between people and the natural environment. Resembling the shape of a tent, the logo also represents goods sold at the store. The intimate connection between people, goods and the environments inspires us to find meaning in life.