With the “Best Sound Technology” brand, Siemens Hearing Instruments has introduced a completely new type of hearing aid technology. To digitally market the technology, Spirit Link Medical has combined educational components of e-learning schemes with entertainment elements to form an interactive, user-oriented infotainment program. By editing live action and animation into a montage, Spirit Link Medical has created an environment that gives the user a realistic experience of product features. The graphic design of the infotainment program ties in with the Siemens Hearing Instruments marketing campaign.