Ericsson Rebrand
行业分类
品牌
Ericsson has embarked on a global rebrand under a new brand promise: the quest for easy. The company's updated brand identity stands for unapologetic simplicity and ease of use, and it impacts not just core identity assets but hundreds of products (software and hardware) across the Ericsson portfolio. The rebrand is based on product design principles, and it includes a new proprietary typeface, an optimization of the classic logo with its three dashes, a new functional color palette to help navigate content and interfaces, and iconography and imagery closely aligned to the company’s technology offering, with little space for meaningless decoration.
设计公司
Ericsson
设计师
Rolando Ramirez, Didier Chincholle, Andreas Säfström, Per Osbeck, Kjell-Åke Ryden, Ariane Bundoc, Juan Greco, Stockholm Design Lab
设计奖项
颜色
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