Being busy is a common problem, but missing out on nutritional meals shouldn’t be the result. Huel is launching a new shaker to appeal universally to its entire customer base, instilling a sense of pride in their use of Huel without the connotation of a gym-goer’s protein shake, which Huel 's previous off-the-shelf design implied. The new shaker design is unique and as iconic as the Huel logo, providing an Instagram-able marketing campaign within itself. Huel relies heavily on social media to promote its products, and the pride these new shakers impart will allow consumers to proudly showcase their bottles on their own social media pages.