These are the first 3D-printed snowboard bindings made using Artificial Intelligence. Generative design is helping to push the boundaries of durability and weight reduction, to create a responsive binding optimized for turning. The goal was to deliver maximum stiffness with the lowest possible mass (these are 25% lighter than normal bindings). This is the starting point for a new paradigm of sports gear, where optimization algorithms and mass customization will grant unique products for every specific need and person.