This is a "Smart Plug", a "Little Alexa" that can be used anywhere in the home. Voice is the most instinctive form of communication. With the power of Amazon Alexa throughout your home, just say the word for smart home control – no cords, no hubs, or countertop clutter. The built-in Alexa voice of this plug allows users to fully automate their electric appliance via voice control or remote access while also enjoying the many benefits of Alexa including music streaming, news updates, and announcements. No additional Alexa device or hub is needed.