Air pollution is a growing concern in many countries. Most air purifiers look like medical devices, which makes them appear incongruous in home environments. Electrolux has applied human-centric Scandinavian design values to create a timeless and premium range of air purifiers. The design is deliberate, distinct and uses materials that fit in the home. The colors are calm and chosen to look like they belong. No paint is used and the textile covers, handles and feet can be exchanged and customized to fit consumers' lifestyles. The textile is made from recycled PET bottles.