With the popularization of social media and video sharing websites, a growing number of young people are now uploading video content online – from snapshots of their daily lives and fresh reviews of travel destinations to product reviews and makeup videos – to share with the rest of the world. These websites and services are in some ways becoming more influential than traditional TV broadcasts. The ZV-1 video camera enables young creators to convey their message in high-quality video that far outstrips content shot with a smartphone.