This clock has been designed with a focus on innovation and function. Its silhouette is derived from the DN 40, one of Braun’s early digital alarm clocks designed by Dieter Rams and Dietrich Lubs in 1976. At 10W, the silicone charging pad is fast charging and sits behind the self-adjusting LCD display, out of sight, out of mind. It takes a modern-day problem of too much screen time and provides a simple solution. An aesthetically pleasing slimline design, the advanced Vertical Alignment (VA) LCD display can be adjusted to 12-hour/24-hour setting options. The customizable levels of brightness automatically adjust depending on the surrounding level of light.