Bassinets are essential for safe sleeping to newborn babies but the majority are immobile, confined to one room, and are made of synthetic materials that are environmentally toxic. Juno wanted to provide a safer, more natural solution for parents so they invented the world's first pop-up bassinet. It can be set up within seconds, moved anywhere around the house so the baby can be nearby, and made of certified sustainable materials which means it is fully recyclable. They achieved this by taking the Finnish baby box as an inspiration and created a new generation of bassinets never seen before to push the world towards a more positive future.