Mimic is a bottle-feeding concept that provides a natural drinking experience. The bottle imitates the mother’s breast and facilitates the use of the pre-dosed smart cup of powdered baby formula. After mixing the powder with water, the cup gently flips inwards as soon as the baby drinks. This process automatically equalises the air pressure to minimise stomach ache. The cup is made of recyclable polypropylene. The product has a fresh colour scheme.