Since effective communication is at the very heart of digital conferences, all details of such systems must be well coordinated. The ThinkSmart Hub is a Microsoft Teams Rooms system based on the new Nano platform. Drawing from experience with the Hub 500 model, the goal for the second generation was to introduce far-reaching optimisation. The new conferencing solution offers a smaller form factor, improved 360-degree audio performance and improved usability. It aims to be a clear centre for conference participants in a room while at the same time becoming “invisible” in meetings. The ThinkSmart Hub delivers a new way of connecting people around the world with the Teams platform. The proportions and angles of the device were carefully evaluated based on customer feedback and user testing to deliver a form that is functional and user friendly. The hidden single-cable solution provides simple clean access to all the required ports while allowing for a clean and easy installation without annoying, tangled cables. Every detail was carefully thought out over the development cycle. The speaker column features a custom pattern perforation that was designed to wrap around the truncated cylindrical form to create a uniform pattern of holes when viewed at any angle. The red dished base serves to visually elevate the product off the table and provide needed ventilation.