The goal of the Belgian company Cowboy is to free cities of cars with the help of design and technology, offering a more environmentally friendly and relaxed alternative of transportation. With their new e-bike, this start-up company presents its fourth model that not only redefines cycling as an elegant lifestyle and casual form of mobility, but also introduces an array of comprehensive services to cycling. These services include getting help via live chat in the event of a breakdown, theft alert, automatic unlocking and GPS tracking via app, as well as crash detection software for notifying an emergency contact. Whatever happens to the riders, they are given versatile support and protection. Aesthetically, the e-bike catches the eye with its clear, purist appearance without welding joins, buttons or gears. All cables are seamlessly routed through the chainstay and frame, while all screws and nuts are designed to be flush to the frame. The motor reacts intuitively to the force with which the rider pedals and uses algorithms to calculate the required power at any given moment. The result is power and speed that are precisely adapted to the rider and with which the e-bike brings riders to their destinations comfortably, sustainably and efficiently in both flat and hilly areas. Other new features include wider, puncture-proof tyres suitable even for bumpy streets, built-in navigation via GPS control and the industry’s new wireless-charging cockpit integrated into the stem of both Cowboy 4 versions.