This new makeup line was launched during the 2018 AW season. All the products were color-created in New York, a cosmetics industry leader in innovation. The product design was done in Japan, based on the concept of modern juxtaposition. The brand color red was used sparingly to create a modern feel but with a Japanese aesthetic. In addition, the compact and rouge containers feature a magnet mechanism, adding a high-tech but luxurious experience associated with upscale lines. The compact design is minimal and thin, another design code typical of prestige cosmetics.