IOR are an office interiors business and are endorsed by an incredible architect-led team, a fact that was often overlooked before 999 Design Group stepped in. IOR wanted to be recognised as a premium design-led business. They wanted to obtain leads that were more suitable to their sales targets. 999 Design Group challenged the perceptions of their brand. They envisioned a distilled brand essence that positioned IOR in the creative market: ‘From Imagination to Creation’. This was then translated onto the new IOR website, which featured bold colours and unadorned imagery. In December 2011, IOR had confirmed project bookings of £11 million for the year ahead. The final 2012 turnover hit an all time high, recording a substantial turnover of £17 million for IOR. This meant a staggering 55% increase on predicted figures, and a 48% increase on the 2010 turnover. The quality of clients improved dramatically and IOR are now working with high profile, global players.