A seventh generation Chatham Islander, Delwyn Tuani founded Chatham Island Food Co. in 2011 to share his island’s extraordinary produce with the world, including his elusive export – the Chatham Island Blue Cod. Elmwood were approached to help create a truly effective brand identity. So they created a compelling tale that built awareness for the place, sheer passion for the produce and new opportunities for the community, through telling the story visually and verbally. By creating an extraordinary brand for an extraordinary place, Elmwood helped to deliver in the first four months 130% increase in sales and 86% increase in profit. The new design has also led to the Food Co’s customer base increasing 110%, with the Chatham Island Blue Cod now appearing on the menus of some of Australia’s best restaurants including Sydney’s China Doll and Rockpool.