The adidas range of sports footwear increases by some 4,000 new designs every season. The challenge for the brand was to make their entire inventory available to shoppers, even from their high street stores. Adidas approached Start JudgeGill to create the ultimate in-store product wall. By creating an engaging personal experience, consumers would have more reason to purchase and interact with the brand. The Virtual Footwall Wall (VFW) uses touchscreen technology to provide access to each product, which can be instantly ordered online if unavailable in store. At the launch of the adizero F50 micoach boot, the VFW at the Oxford Street store outperformed sales targets by 300%. Customers purchased 121 pairs of the new boot in just 16 days. Similar results have been seen in Tokyo and New York, increasing both traffic to stores fitted with the wall and overall adidas sales.