In the incredibly commoditised and competitive logistics sector, which had been one of the industries most affected during the economic downturn, the challenge was to help a comparatively small, family run business to use branding and communications design to not only return to profit, but also grow. Since the strategic rebrand, the design solution brought a sense of directness and intelligence to the haulage business and has transformed White Logistics’ fortunes. Sales are up 60% and have increased by £3.06million, and the business is now using 50% more vehicles and employing 30% more staff. Four years after the rebrand, overall profitability has increased 403%. The new brochure resulted in the conversion rate for new business wins soaring from 8% to an exceptional 43% in the first year, and the rebrand paid for itself 10 times over in the first nine months.