With an initial design investment of only £3,500, natural and organic health and beauty brand Natura Siberica launched in 2007 with a vision to challenge western brand domination in the Russian market. The aim was to achieve sales of $50m within 10 years with a standout brand that had the potential to grow into multiple areas of health and beauty. With an unmistakably Siberian feel to the brand stamp and a visual identity combining Russian heritage with western kudos, the range has been fundamental in establishing organic health and beauty in the Russian market. In 2012, the range enjoyed a 75% uplift in sales on the previous year and the original ten year sales target was reached within only five. On the back of incredible success since launch, the portfolio now includes 37 ranges across hair care, face care, body care and Little Siberica, with these products now sold across Asia, Europe and the USA.