Pip Organic is an award-winning UK producer of organic juices and smoothies. The young business was looking for a compelling visual identity for its new kids’ range aimed at children past the baby food age. The challenge was to design a ‘big-kid’ brand that would be a hit with mums and children alike, while still tying in with the already successful Pip Organic family packaging. This was successfully achieved using playful typography, vivid yet natural colours, and a cheerful tone of voice to convey happy facts about the product. Fruity characters and a wonky logo added to the fun factor. Since its launch in 2012, Pip Organic kids’ range has achieved an incredible 85% share of the organic juice market, enjoyed a 54% year-on-year increase in sales, and a 320% return on investment in year one. It has also won six impressive industry awards.