Despite the plug-in scent market declining by 3.4%, sales of Air Wick’s new Scented Oil Warmer continue to rise. And it’s down to an innovative product design. To drive brand loyalty with a best-in-class product, an oil warmer was created with five intensity controls to improve the fragrance experience. This USP was central to the design, and the plug-in also needed to suit different home styles with its aesthetic appeal. Using neutral colours and a curved body, the new product mirrors the Air Wick family range and has a timeless feel to suit any home. It also has practical credentials with an easy-to-use control dial to adjust the fragrance intensity. This new design has reduced Air Wick’s cost of goods of the product by 12% and improved the consumer’s running costs by 25%. As a brand, they saw a 2.5% global growth in the first 12 months since launch, and the Scented Oil Warmer has won numerous industry awards.