The Scotland Yard Adventure Centre offers a play facility for disabled children and young people. They wanted to move from a local niche charity to a centre of excellence where they could celebrate ‘difference’ together in a bespoke environment where disabled children and their families could flourish. By creating a brand identity that was distinctive and engaging it has given ‘The Yard’ confidence and credibility to change public perceptions and to grow their service for wider benefit – in just five years they have become much more than just a local charity. Results highlight the power of the design as they have created five new centres across the country. Turnover has more than doubled in three years and donations from the corporate sector have been valued at £134,000. National TV coverage, including on Children in Need and DIY SOS, was valued at nearly £3m. Princess Eugenie has been appointed as the first Royal Patron to The Yard and their proposition has been adopted as the best in class model to lead The Scottish Government’s National Play Strategy.