Omni-channel retailing is crucial to consumers and Thomson Holidays decided they needed to offer a truly memorable experience to stand out against their competitors. The idea behind the Holiday Design Store was to create a unique way of booking a holiday, breaking with the tradition of paper brochures and sales associates behind a desk, instead creating a connected environment where large, interactive touch screen maps on the wall and a feature table at the entrance sought to entice customers and offer them more than just a holiday. The target was to retain 100% of the business following closure of the Bluewater shop. The number of passengers actually increased by 274% year-on-year compared to the old store.  Travel sales margins have increased to 276%, turnover by 272% and the return on investment will be achieved three years ahead of target. It has been a travel revolution.