The Logi ULTRA project explored the future of Logitech keyboards over the next decade. The Logi ULTRA was designed to not only replace but also enhance the function and user experience of keyboards through ultra-haptics feedback and a color e-ink touch screen. This customized digital keyboard greatly broadens the direction of Logitech's business-to-digital products. It can meet the demands of professionals in different fields, even for people from different cultures and language backgrounds. With the e-ink touch screen, the Logi ULTRA can switch easily from a German keyboard in Munich to a Japanese keyboard in Tokyo, for instance.