Just as a structural arch connects spaces together, the Arc N Book cultural center also joins spaces and explores their relationships. The brand’s motif comes from the "Roaring 1920's", the economic boom and glamorous era of entertainment in America, along with the concept of ‘A Great Bookstore in a Great City’. The logotype is based upon the elegant shape of Peignot, an Art Deco representative font, and the decorative quality of a viper. From these inspirations, the typeset, pattern, and decorative template were developed and embodied.