Our objective was to strengthen the awareness/brand presence of The Serif TV through a short film series that shows how its core design values benefit our consumer’s everyday lives, made for digital and social media platforms. The overall tone and mood of the short films reflect the design essence of the product in a fun and engaging way. Each short film amplifies a different design benefit of The Serif TV: the TV as a piece of furniture, Ambient Mode/Content feeds, and Harmony in any environment. These Films implement the bold visual language of Serif TV while showcasing how familiar daily routines are amplified by the experience of The Serif TV.