This wine packaging makes deft use of traditional Chinese landscape painting to associate the product with Chinese culture. The Chinese believe that heroes need momentum to conquer mountains and rivers, including the hearts of the heavens and the earth. A hero is like a peak, something and someone people look up to. Our modern message with this design is that no matter what your identity or position is, as long as you are kind and caring, you can become your own mountain. A hero is a spiritual legacy. Just like fine wine, it is timeless and precious.