The Winery Markgraf von Baden is in the top 30 of German wine producers. The design project wanted to showcase the 9-century tradition of the Markgraf von Baden family and their role as pioneers of Baden's wine culture. The audience is wine connoisseurs, 45+, with high income and standards. The brand core: Pioneer of Baden wine culture with brand values of being demanding and responsible. The project's goal was to create a perception of the brand as a German VDP and premium brand. Our "bottle post" concept defines the brand's new appearance. We also set a milestone in the machine labeling of stamps. Each bottle is dedicated to one of the family's individuals with a specially designed stamp.