Innovation.rocks combines web and mobile augmented reality for a new customer experience. Users can configure colors and rims, move around the car and explore it from all angles. The app offers views of technical parts in x-ray mode, a detailed interior, sharing images on social media platforms and a direct link to dealers. The Drive Mode offers a playful way to experience your favorite Porsche. The web configurator combined with the AR Visualizer provides a new customer journey and has a significant impact on the buying process.